25 Insane Facts About Promotional Products

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across all generations, promotional products can provide companies with a reliable path to reaching their target consumer group. (PPAI, 2017) Aside from the obvious bottom-line benefits, these tangible giveaways are also full of fun facts that can thrill your competition and put you in the winning hands of brand awareness.

  1. Eight in 10 consumers own between one and 10 promotional products.
     
  2. Fifty-three percent of these people use a promotional product at least once a week.
     
  3. Six in 10 of them keep promotional products for up to two years.
     
  4. Only one in five people will trash an unwanted promotional product.
     
  5. Before receiving a promotional product, 55 percent of people had done business with the advertiser. After receiving a promotional product, 85 percent of people did business with the advertiser.
     
  6. With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
     
  7. Thirty-one percent of U.S. consumers own a promotional bag.
     
  8. At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.
     
  9. The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.
     
  10. Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.
     
  11. Forty-eight percent of consumers would like to receive promotional products more often.
     
  12. Consumers hang on to promotional products for an average of 6.6 months.
     
  13. Sixty-nine percent of consumers would pick up a promotional product if they deemed it useful.
     
  14. Sixty-three percent of consumers pass along the promotional products they no longer wish to keep.
     
  15. Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.
     
  16. Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.
     
  17. Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
     
  18. The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
     
  19. Wearables are the top product category, followed by writing instruments, bags, calendars, and drinkware.
     
  20. The first promotional product tradeshow was held in 1914 – there were 32 exhibitors.
     
  21. Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.
     
  22. Logoed mugs are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.
     
  23. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.
     
  24. Ownership of logoed outerwear is highest in the Midwest, with 15 percent of people owning an item.
     
  25. Promotional products draw as much as 500% more referrals from satisfied customers than an appeal letter alone.

And these are just a few impressive stats on the power of promotional products marketing. If you want to find out more about this low-cost way of expanding your brand appeal, or just want more facts to marvel at, feel free to reach out to us for more information!

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Four Reasons To Embrace Social Selling

Reason No. 1:

You can track results. One of the biggest reasons to embrace social selling is that you can easily measure results. This could mean measuring individual engagement rates, the connections you make or the amount of content you share over a certain time period and how many times people interact with this content. According to the Sales for Life blog post, knowing this information can help you continue serving your audience with helpful content or lead you to adjust your strategies to get better outcomes.

Reason No. 2:

You can differentiate yourself. Getting active on social media allows you to use your voice. In the competitive world of sales, this can help you stand out from all the rest. The Sales for Life blog notes that 78 percent of social sellers outsell those who do not use social media. By engaging with prospects and clients on social media, you can set yourself apart and increase your odds of winning the business.

Reason No. 3:

You just might surpass your quota. According to research from their current and past clients, Sales for Life has found that sales reps can exceed quota by 15 percent, grow their pipeline by 25 percent and improve their win rate by 20 percent.

Reason No. 4:

You can capitalize on work you are already doing. If you’re like most sales professionals, you likely spend a fair amount of time on LinkedIn. The Sales for Life post points out the statistic that 96 percent of sales professionals spend an average of six hours per week on this social network. If you are already on LinkedIn, make sure you are doing more than browsing and researching. Through social selling, you can build your company’s credibility, meet more prospects and establish stronger relationships. It just takes a commitment to regularly share helpful content.

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